Since when are they gendering lube?

[bcholmes]

This broke my brain.

Comments

[rosefox]

That is a great big WTF. (As is the methol lube linked in the comments.)

[wild-irises.livejournal.com]

Doomed! We are so doomed!

[rbowspryte.livejournal.com]

That is f*cking stupid. Chicks are stinky?! Bullsh*t! I have to disagree.

[wordweaverlynn.livejournal.com]

There are so many things wrong with that I don't even know where to start.

[firecat]

*squiiiiiiiiiiiiiiiiiiick*!!!1!

[herbmcsidhe.livejournal.com]

Spouse and I noted those at the store the other day. Our reactions tended along WTF! Why? Ick...

[aquaeri.livejournal.com]

It, alas, is not breaking my brain, because it seems entirely predictable given everything else happening in consumer culture.

[nex0s.livejournal.com]

Whenever I see scented or flavored lube, I run away. I have sensitive bits! I can't imagine that adding weird fake flavors is going to keep my bits from getting irritated...

N.

[sparkymonster.livejournal.com]

I just...what? Seriously? WHAT?

[epi-lj.livejournal.com]

eeyorerin mentioned this to me the other day also -- she'd seen the commercial on TV. We didn't really talk about the implications of sweetener vs. fragrance, as the commercials do not actually tell you what the difference between the two is, but we did note that not only is it explicitly heterosexual lube (and I do wonder about that, because I've noticed that a lot of sex toys and lubes and stuff are lately being rebranded to have strong messages of "This is not a sex toy, but a tool for strengthening a committed family relationship") but also that it implies that yet another aspect of reproductive responsibility is firmly and solely in the hands of the woman in a heterosexual relationship (because the "his" product is "yours" and the "hers" product is "mine").

I do think it's a little odd that the commentary at the link takes the idea that the male additive is positive (that it only implies that the male ganitalia are for tasting) and that the female additive is negative (that it only implies that the female genitalia are stinky). It's a fairly widespread idea that the male genitalia taste bad, I think, so this certainly implies that it's fixing the "problems" with sex on both sides of the fence, presumably for people who would like to have sex but think it's icky in some way.

I'm curious what the sensations described in the commercial are and how they differ, though.